In this article, we are going to discuss and investigate why improper website design causes more spending and you must know the principles of web design before starting; Then start designing the site.
It’s good to know that your website visitors judge your brand in just a few seconds. Some studies have shown that it takes as little as 50 milliseconds for a visitor to decide whether to stay on your website or leave.
Good website design, designed with user experience (UX) in mind, is not only effective in keeping visitors on your site, but can also create the kind of consistency that leads to long-term loyalty. On the other hand, if the website design is done without design principles, it will cause users to get confused and leave your website as quickly as possible. As a result, users enter your competitors’ websites and can become their potential customers.
Some important points in website design
The most important principles for improving the UX design of the site and attracting the attention of the audience are as follows:
Website design for a comprehensive purpose
What is the most important thing you want visitors to do for your website? So design an idea to achieve it. If you can’t answer this question, you probably don’t have the necessary preparation for website design.
Therefore, it is better to make your website design goal clear and specific. It is better to consider the most visited websites in the world and get ideas from them.
If you pay enough attention to the principles of UX in the design of the site, the visitors will also focus on a specific goal, whether it is registering for a service or buying a product. In fact, websites without a comprehensive goal will suffer and lose their visitors. So, on your website, you should specify what services you provide to your users and accordingly implement the UX of your website in the best way.
Pay attention to how users read in website design
Today, instead of reading things in detail, we have a glimpse of them. Studies have shown that Internet users read content with an F-shaped pattern, which is mostly a glance at headlines, subheadings, and opening sentences of paragraphs as a means of compensating for the large amount of information available on the Internet.
So we should pay enough attention to this point in UX design. That is, it is better to pay attention to the left margin of the page. Also, keep in mind that your content is practical and attractive. Paragraphs should be short and understandable and avoid rambling.
It is better to divide the contents of the pages, put the indexing of the contents on your agenda. By separating the content, visitors can see the white spaces, which makes them more likely to jump on points.
Pay more attention to appearance in website design
If your website graphics are not attractive, users will leave your website. Avoid loud and obnoxious colors in graphic design. The graphic format should be simple and the user can access the information he needs with just a few clicks.
Some people think that only a beautiful graphic format is important, while this is not the case, and the site should be user-friendly and users can navigate it easily. Try to use beautiful, high-quality images related to the topic of the site. In addition, your images should have a size suitable for the web.
After designing the website, measure the speed of the pages
When users land on your website, if your site takes longer than three seconds to load, you will lose about 40% of incoming traffic.
In fact, page speed is the average time it takes to load a page of your website’s content. This is important because it is considered quality for most search engines. There are some free sites that test and provide the speed of your website pages.
There are many things in website design that you can do to improve your page speed, you just need to know a little about them. One of the things you can do to increase the speed of your site is to enable file compression, optimize your website code, reduce the number of page refreshes or use the browser cache to reduce the number of downloads. Make the page smaller. Also, one of the most important actions is to reduce the size of images without harming the quality of your images.
Don’t forget mobile responsiveness
Surely, you have experienced this issue of entering a site with your mobile and realizing that the site is not optimized for mobile. It takes a long time to load, the texts are illegible and small, the images are not good quality, and the buttons or menu options are impossible to click with a normal finger size.
Currently, most people access websites on mobile, and mobile accounts for more than 50% of all web traffic. Therefore, it is essential that the visit of your website is the same for users who enter the site with a mobile as for those who enter with a laptop. So you should prioritize the site’s responsiveness.
To achieve success, start today and define your goal of website design. You can use experts in this field to design your website. Agha web team with years of experience and expert technical staff can help you achieve your goals. Contact our colleagues for more information.