E-commerce through the design of a store website is currently recognized as one of the best online businesses. In this article, we are going to discuss the key factors that play an important role in online store design. In the past few years, e-commerce has been the fastest growing business. According to the reported statistics, almost 60% of buyers intend to spend more money through online shopping. So developing an e-commerce website is the best online business. In this article, we will examine some key factors that cause the success of an online store.
A suitable platform for designing a store website
The first and most important step you have to do to design an online store is choosing a suitable platform. There are various operating systems, some of which are WordPress, Magento, Shopify, Joomla, Drupal, Zen Cart, OpenCart, Prestashop, osCommerce, etc. In addition to these platforms, all of them are based on ready-made systems and site builders. According to Agha Web Team, designing an online store is the most reliable platform for setting up an online store.
Themes and platforms also play a vital role in the success of a store website. A good theme should support a complex but clear structure, and a user-friendly interface. A graphic theme with the latest design techniques and great features is essential for an online store. It also allows you to add product views, carts, reviews, and easily manage shipping and payments using various payment gateways.
SEO and website optimization
Sales are definitely a vital goal for running an online store. If you want to increase your sales and surpass your competitors, your site must be optimized and SEO optimized. Search engine optimization helps your site show up when someone is searching for your products, thus increasing your site exposure and conversion rate. A higher ranking on the search results page will bring more customers.
For example, by using the Google AdWords Keyword Planner tools, you can find the right target keywords related to your online store. In addition, make sure that you have a good website structure and proper architecture in the product section.
Suitable features and plugins for the online store
Ecommerce plugins are essential for any online store. In general, the features and plugins and their proper implementation can improve your website compared to competitors and attract more customers. There are several plug-ins for ready-made store builders that enable the full functionality of an e-commerce site, for example WP e-commerce, WooCommerce, Shopp, Ecwid, etc. For example, we recommend WooCommerce for designing an online shopping cart, assigning products and implementing the checkout process, or WooThemes also offers some great extensions and add-ons. Another good option is WP eCommerce. You can now sell digital, physical inventory, or e-commerce memberships with WP.
Appropriate content in store website design
Make sure your information is accurate, up-to-date and useful. Your customers need a clear, detailed and easy to understand text, so don’t try to use long sentences or scientific terms in the product description, support section or any other part of the site. “A picture is worth a thousand words”. Instead of a bunch of text, the use of images makes the site more interesting and appealing. Remember, the goal is to turn a joint venture into a true brand. If you want to be seen and heard, your brand must have a unique voice. Try to use the correct testimonials as a reliable proof for yourself.
Once your site is ready, you need to start several steps to attract more customers. There are different ways to launch and implement a marketing strategy: by yourself or through an advertising agency, site optimization or Google ads or Facebook ads, mobile search or desktop search, etc. Each method has its own advantages and benefits. Depending on the type of scale and type of business, choose the most appropriate ones. A professional website design with a strategic marketing plan will lead to better traffic, brand identity and increased sales. Therefore, use the available online marketing tools, such as mobile and desktop applications, social networking applications.
It is true that designing a store website requires a lot of time, effort and money. However, by choosing the right platform and a reliable company, you can be sure that by designing a store website, you will increase sales and attract more long-term customers than you expect. We hope this article has given you the right view of setting up an online store.